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Now that sounds great, but nothing in life comes for free or without some work. To benefit from SEO, you need to write about topics people are searching for in Google (which we covered in the previous section). But to fully benefit from it, you also need to ensure your site is optimized for search engines. Here are some things you can do right now to use SEO to drive traffic to your website: 29. Pay Attention to Your Website’s SEO Health SEO is pretty simple. Most of the benefits from following best practices to make sure your website is healthy and has everything Google expects to see. Getting these things set up can make a big difference on the amount of traffic to your site. Here’s are the SEO fundamentals you need: An SEO-friendly CMS like WordPress. A responsive design and good mobile usability. A valid SSL Certificate. A fast and reliable web host. Links from relevant sites. Content that people actually want to read. There can be mo